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Baaby was established in 2015, with a high-end yet sustainable approach to creating beautiful pieces for the everyday modern woman. We wanted to create a brand with sustainability and ethical manufacture at the core of its values, that did not contribute to the carbon footprint of the fashion industry.

From the very beginning our swimwear and apparel has been proudly and ethically manufactured in Australia, our swimwear made from certified recycled nylon since the very first collection. Since the introduction of apparel in 2020 we have strived to use only natural, organic and sustainably certified fabrics. 

All designing is done in house at the Baaby Melbourne studio. We support local businesses in every way we can, from patternmakers, cutters, fabric suppliers, accessories, printers and packaging supplies. During the development process every style is sampled meticulously and fitted to various body shapes to ensure a perfect fit.

Baaby is about providing quality, comfort and style in the most ethical and sustainable way we can.