Secrets-Shhh started with a dream and one store in Noosa (2000) with the idea that luxury should be attainable and every woman is entitled to feel special every day. The Australian-owned luxe jewellery retailer is now a globally recognised brand. Fashion-forward, on-trend, ethical and desirable, Secrets is “the new real”. Its simulated diamonds are guaranteed to shine a lifetime and literally don’t cost the earth. The forward-thinking brand carved a niche for itself as the first Australian jewellery retailer to customise the most perfect diamond simulants into exquisite designs crafted in 10 and 14ct gold. Bold, passionate and sassy, Secrets believes in making it possible for every woman to own luxe looks for less.